Status Page Subscribers
Email Notifications, Built In
Let your customers subscribe to your status page and get instant email alerts when you post incidents, updates, or scheduled maintenance. Double opt-in, one-click unsubscribe, and free on every plan — no coding required.
Create Your Status Page FreeCustomer Self-Serve Email Subscription
Every GoPinger status page ships with a built-in subscribe form. Customers enter their email, confirm via a verification link, and start receiving status updates automatically. No account, no login, no friction.
- Double opt-in email confirmation
- No signup or account required
- No per-subscriber fees on any plan
- GDPR-friendly by default
Automatic Incident & Maintenance Emails
When you post an incident, update, or schedule maintenance, GoPinger asynchronously fans out a branded email to every verified subscriber — within seconds. Five event types are supported out of the box.
- Incident created — customers hear first
- Incident updates & resolved notifications
- Scheduled maintenance start & end
- One email per subscriber per event — never a duplicate
One-Click Unsubscribe (RFC 8058)
Every email contains a one-click unsubscribe link that works without login, CAPTCHA, or re-authentication. The subscriber is removed instantly. This keeps your sender reputation clean and respects customer consent.
- One click from the email, no extra steps
- No login, no CAPTCHA, no re-auth
- Instant removal — permanently deleted, not just hidden
- Protects sender reputation & deliverability
Changed your mind? Resubscribe anytime.
Admin Subscriber Management
From the GoPinger dashboard, see every subscriber on a status page, when they verified, and when they last received a notification. Remove subscribers or resend a verification email — all with full audit logging.
- Delete subscribers from the admin panel
- Resend verification email on demand
- See when each subscriber confirmed and last got an email
- Delivery log for debugging & audits
Frequently Asked Questions
Everything you need to know about status page email subscribers.
What is a status page subscriber?
A status page subscriber is a customer or stakeholder who signs up with their email to receive automatic notifications when you post incidents, incident updates, or scheduled maintenance on your GoPinger status page. They confirm their email once via double opt-in and can unsubscribe with a single click at any time.
How much do status page subscribers cost?
Status page subscribers are included on every GoPinger plan, including the free tier. There are no per-subscriber fees — subscriber counts scale with your plan, and notifications are sent within fair-use email sending policies.
Which events trigger subscriber notifications?
Subscribers are automatically emailed when you create a new incident, post an update to an existing incident, mark an incident as resolved, and when scheduled maintenance starts or ends. Every notification includes a one-click unsubscribe link.
How does the unsubscribe flow work?
Every outgoing email contains a unique one-click unsubscribe link, following the RFC 8058 best practice. Clicking it instantly removes the subscriber — no login, CAPTCHA, or re-authentication is required. This keeps your sender reputation healthy and respects your customers.
Do I need my own email server or SMTP credentials?
No. GoPinger handles the entire email delivery pipeline using a verified transactional email provider. Emails come from a branded sender address, so you just create the status page and share the link — subscribers do the rest.
Is the subscriber flow GDPR-compliant?
Yes. Subscribers must confirm their email address via a verification link before they receive any notifications (double opt-in), and they can unsubscribe at any time with a single click. GoPinger only stores the email and confirmation timestamp — nothing else.
Keep Customers in the Loop
Launch a branded status page with built-in email subscribers in minutes. Free forever, no credit card, no per-subscriber fees.
Create Your Status Page Free